A brochure is an educational paper document that is frequently used to distribute marketing materials. Flyers, pamphlets, and leaflets are other names for brochures that are frequently used.


A brochure can describe the goals and services of your company. Giving a speech to a group that is unfamiliar with your company? encountering a prospective financing source? Having a group of potential volunteers interviewed? A brochure may be helpful in practically every occasion when you need to introduce your group to a new person. If you can’t briefly describe your company to someone in two or three words, including its purpose, services offered, leadership information, contact information, how it came to be, etc., you might think about creating a brochure.

A brochure can provide answers to common inquiries about your business. Consider creating a brochure if you’re sick of responding to queries like “How do I qualify to receive your services?” or “What do I do if I want to volunteer?” A brochure can provide you with a simple method to respond to all of those inquiries, but it won’t stop people from asking any of them.

A booklet could include more detailed how-to instructions or health advice. A brochure is a particularly helpful tool for sharing information if you want to educate people a precise, step-by-step method. A booklet, for instance, may be the ideal tool for educating people on how to handle raw poultry safely and prevent salmonella. You could create a booklet or, if you wanted to go into more detail, a series of brochures, such as one on insomnia, one on narcolepsy, one on sleep apnea, etc., to describe the many forms of sleep disorders.


A brochure may be prepared with a particular group or groups in mind, or it may be intended for a sizable general readership. Consider the audiences who are normally interested in learning more about your organization as well as the audiences you’d like to attract greater interest from, and decide whether you want to create brochures that are tailored to each of those audiences. You could wish to target a brochure towards the following groups:

  • prospective volunteers or members
  • prospective customers
  • prospective donors
  • Potential allies and supporters from the community
  • The media
  • The public at large


Brochures are a very adaptable medium for disseminating information about your company to the general public or to specific audiences. Some ideas for what you can do with your brochures are as follows:

  • direct mail to specific recipients (mailing lists, people who call your office requesting information, etc.)
  • reports or proposals with attachments
  • When visiting clients, leave nothing behind
  • Inserts for presentation folders and press packages
  • In workshops and classes, handouts
  • Materials for potential volunteers and workers
  • Materials to be distributed at conferences, meetings, fairs, and seminars
  • If you take the time to create brochures for your organization, be sure to have them on hand at any events where your group is represented.